Tag Archives: display advertising

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The PPC Benefits of the Display Campaign Optimizer

The Google Display Network is the biggest advertising network on the Internet. According to recent metrics, it allows webmasters to reach around 70 per cent of web users. Such huge reach can be considered a massive opportunity for advertisers. Read on to learn how to make the most of display advertising. Using the Display Campaign…

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Google Challenged By MPs Over Tax Arrangements

MPs have challenged search giant Google over its tax arrangements in the United Kingdom. Last year Google, which offers a variety of advertising products, such as display advertising, paid £7.3 million in corporation tax on over £3 billion it earnt from UK sales. The company’s vice president of operations in northern Europe, Matt Brittin, met […]

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Google unveils Active View format for display ads

Google has revealed that it will offer European advertisers the opportunity to increase their display ad creativity with the introduction of a new Active View format. The  display ads – frequently utilised by Internet marketing professionals – are currently featured on relevant sites located within the Google Display Network. Active View will enable users to […]

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