Tag Archives: ECommerce

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Black Friday 2017 – Quick Wins To Deploy In Your PPC Strategy Now

Make the most of this year’s Black Friday retail bonanza with a paid search campaign that is fully optimised to maximise your revenue opportunities. Ian Boyden offers his top tips for getting more from your Black Friday campaigns this year. Last year, Black Friday saw a total spend of £1.23bn on online retail sites, meaning a 12.2%…

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Mobile and social behind websites in terms of Internet marketing spend

If you’re feeling like a wallflower at the social media party, and a little reluctant to jump head first into the mobile pool, you may not be alone. 100 retail heads were questioned as part of a recent survey by Econsultancy, which uncovered information about their digital strategies for the next year. Though the growth…

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How to win in the Christmas Bonanza

Retail sales are already down 1.6% and high street stores are slashing their prices with the Boxing Day sales starting 21 days early. So, as a company looking to cash in on this seasonal spree, what do you need to be doing *today*? BBC News had an interesting piece with a shopper this morning, who…

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Have Etsy taken “social” one step too far?

The breaking story today in the social world is the development at Etsy which has led to all buyers’ personal details and purchases being able to be searched by anyone. Whatever they have bought, and whenever they bought it. The theory behind the changes appears to be that people shop based on the recommendations of…

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5 Tips on How to Respect your Customers

There has been a massive sea change in marketing because of the internet. As the internet becomes even more real-time, consumers are becoming prosumers in a way that means the olde worlde marketing models are defunct. It is no longer about CRM and discounted products or deals. Customers are looking for better value products, not…

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