Tag Archives: europe

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Google Proposes Search Result Labelling After EU Investigation

After a European anti-trust investigation, Google has put forward a number of potentially game-changing proposals regarding the way it displays search results for its own products and services in Europe. The investigation was sparked by a number of complaints from Google’s rivals that it was unfairly promoting its own services. A separate investigation was also […]

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Companies struggle to measure success of their social media marketing efforts

A new report, compiled by Econsultancy and Adobe, has found that companies are placing higher value on the importance of social media marketing, according to an article featured on internetretailing.net. Entitled ‘the first Quarterly Digital Intelligence Briefing,’ the report found 34 per cent of the 900 businesses participating in the survey valued the ‘earned media’ […]

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