Tag Archives: expanded text ads

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PPC News Roundup: Bing Ads Launches Expanded Text Ads Worldwide

Sarah Kemp and Rachel Poole detail the latest in paid search news, including Bing’s expanded text ads release, click-to-text ad extensions come out of beta, and the launch of Google’s affiliate location extensions. Bing Ads Launches Expanded Text Ads Worldwide On 25 October 2016, Bing rolled out expanded text ads globally. Marketers are now able…

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ClickThrough Marketing Prepares for ETA Rollout

Google began testing expanded text ads in June 2016, increasing the character limit of text ads and giving advertisers exponentially more space to create better ad creatives with more specific and engaging copy. Expanded text ads (ETAs) mean that current character limits have been extended as follows: Current character limits: Headline – 25 characters Description…

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Google Expanded Text Ads Now Live

*Story updated on 14 September 2016 Google has officially unveiled expanded text ads (ETAs). Announced on 26 July 2016, Google stated that expanded text ads have now started rolling out to all advertisers globally. As of 26 October 2016, standard text ads will no longer be accepted in AdWords. Earlier this year, Google removed right-hand…

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