Tag Archives: Facebook Marketing

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Facebook Algorithm Now More Influenced By User Feedback

Pages owners take note. Asking for more clicks and likes on your Facebook page will not necessarily make for good visibility. From February, Facebook’s news feed algorithm will more prominently rely on surveys and user feedback to determine your page’s visibility in news feeds, as opposed to likes and shares. Facebook stated: The actions people…

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Social Media: Facebook Shuts the Gate on 'Like Gating'

Forcing users to like a Page before allowing them access to content is now effectively banned on Facebook. The practice – known as ‘like gating’ – is a social media marketing technique used to artificially inflate likes. The social giant buried the update in a lengthy post on its developer blog, published last week. In […]

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Facebook Set To Launch New Video Metrics

Facebook is set to roll to roll out new video metrics it has confirmed. The social media giant discussed how the new metrics will allow social media marketing professionals to analysis more detailed view counts, audience retention and other new features on its Facebook for business blog. The new metrics will feature in Page Insights […]

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Zuckerberg: Mobile advertising accounts for 30% of Facebook's revenue

Facebook’s mobile audience in the US and the UK has increased almost 20% according to the social networking giant. The firm used the announcement to show the social network brands appeal for other brands and mobile advertising professionals as consumers go mobile during the summer months. The social networking site’s CEO, Mark Zuckerberg, also revealed […]

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Facebook revenues dip in first quarter of 2012

Social media giant Facebook claims seasonal advertising is to blame for its first dip in quarterly revenue in two years. The network saw revenue fall by 6.5% quarter-on-quarter in the three months to March 31, according to Marketing Week. Revenue remained over the $1bn mark – hitting $1.06bn – and was still strong year-on-year, up […]

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