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Thursday, November 3rd, 2011
Following a rise in the number of big brands adopting social media in the past few years, a new study has intimated that the growth may now have leveled off, according to an article published by Warc.
Carried out by the University of Massachusetts’ Center For Marketing Research and the Society For New Communications, the study focused on businesses in the Fortune 500 – a list that ranks the biggest American businesses based on their annual revenue.
The results displayed that the majority of firms on that list – 289 – had a presence on Facebook – a 58 per cent uptake.
For last year this uptake stood at 56 per cent – quite a modest growth.
Surprisingly, another site popular for social media marketing initiatives, Twitter was more popular with businesses on the Fortune 500, with 308 firms operating an account on the micro-blogging service – equivalent to 62 per cent; again though, only rising by 2 per cent on last year’s figure.
The study concluded: “Given that the F500 are the titans of American business, we may be seeing the slowdown in business adoption of social media. At very least, this group appears to have slowed or stopped its adoption of the three most prominent tools – blogging, Facebook and Twitter.”
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Tags: facebook, fortune 500, twitter
Posted in Social Media Marketing
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Saturday, March 6th, 2010
The latest report from the University of Masschusetts Dartmouth Center for Marketing research may initially seem to imply that the largest Fortune 500 companies are adopting social media (e.g. Twitter and Facebook) more quickly than their smaller counterparts in the Fortune 500.
However, the reality is that whilst 35% of the Fortune 500 companies tweet and use Facebook, much smaller (and hence more agile) fastest-growing companies in the US already showed a 91% usage of at least one social media tool in 2009.
It would seem that the larger companies have some catching up to do, and that smaller companies have an advantage at present when it comes to adopting the use of social media for many purposes. Marketing, CRM, collecting consumer feedback, reviews, and raising brand awareness are all reasons you should be adopting a social media strategy today.
Tags: business, facebook, fortune 500, marketing, Social Media, strategy, twitter
Posted in Blog, Small Business Resources, Social Media
