Tag Archives: Gap

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Conference speakers highlight reasons behind Facebook store closures

Speakers at the OnMedia NYC conference have attempted to pinpoint the reasons behind a number of brands’ decisions to close their Facebook stores after just over a year, according to an article published by Search Engine Watch. Although a popular platform for social media marketing campaigns, Facebook has seen Gap, JCPenney, Nordstrom and GameStop all […]

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Brands shut down Facebook stores following poor ROI

Many large brands have closed their Facebook stores following a poor ROI (return on investment), according to an article published by Mashable. F-Commerce – the sale of products via Facebook pages – gained a significant level of popularity last year, leading commentators to forecast that the social networking site would become “a major revenue driver […]

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