Tag Archives: Google AdWords

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PPC News Roundup: Customer Match Targeting Gets An Upgrade

Rachel Poole and Sarah Kemp outline the latest in paid search news and updates, including an upgrade to AdWords’ Customer Match Targeting. Google Customer Match Targeting Gets An Upgrade In Adwords Google Customer Match is now more accessible, helping marketers to use phone numbers and addresses for Customer Match targeting with AdWords campaigns. Originally launched…

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Why The 4 Ps Are Essential To Paid Search Forecasting

Our Head of Paid Search, Ian Boyden, gives us a brief update on the four ‘P’s of Paid Search, and why they are absolutely essential to your forecasting process and maximising ROI. Paid Search campaigns have the potential to deliver industry-leading results, for any business with a sound marketing strategy and proposition. Many businesses are…

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PPC News Roundup: AdWords To Support Remarketing To YouTube Viewers

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including AdWords supporting remarketing to YouTube viewers, Facebook’s ad placements across alternative platforms, and 7 brand new AdWords interface features. Latest From Google AdWords: New Support System In Place For Remarketing To YouTube Viewers Google has now leveraged the ability to remarket search ads for…

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PPC News Roundup: AdWords Introduces New Marketing Goals Website

Sarah Kemp and Rachel Poole bring you the latest in paid search news, including AdWords’ new Marketing Goals site, Bing’s end to Campaign Analytics, YouTube’s new carousel ads, and more. Google AdWords Introduces Marketing Goals Website Google AdWords has launched a new website that allows marketers to set up and track goals. AdWords’ new Marketing…

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Google AdWords Tests Overall Health Score

Google is testing a new feature for AdWords that gives campaign owners an insight into whether they are succeeding or not. The feature in testing is a campaign overview. It can be located in the Opportunities tab in AdWords, and has been introduced to give campaign owners an “Account Health Score for Search.” Search Engine…

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Google Penalises Low AdWords Spenders

Google has recently updated AdWords to favour high spending accounts – limiting the data low AdWords spenders receive. At the end of June 2016, Google AdWords faced some technical difficulties, sending out messages to users stating that they needed an active AdWords campaign in order to see data.  Google later confirmed that this wasn’t true,…

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New AdWords Interface Rolls Out

Google has confirmed that the new AdWords’ interface has been rolled out to all users. In March 2016, Google announced that changes would be made to the AdWords’ interface, with the intention of making it easier to navigate. On 10 August 2016, Google rolled out the update, and some users began to see the brand…

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