Posts Tagged ‘google alerts’

• Get Twitter alerts with TweetBeep

  Tuesday, June 30th, 2009

  Now this is one neat tool for anyone wanting to monitor certain terms on Twitter. Tweetbeep markets itself as Google alerts for Twitter, and it sure seems to be!

  You may want to keep an eye open for mentions of your Twitter name  (although Tweetdeck and similar software also provide this functionality) or look for potential new clients searching for information on a product or service you provide. You may want to follow certain people and be emailed when they have asked a question. You can look for tweets that are deemed to have come from certain places or locations, or include a certain hashtag, or reference a certain person. There are plenty of options for customising your alerts to include specific search terms and keywords, and Tweetbeep can also endeavour to discover mentions of your URL even when hidden behind a URL shortening service.

  There is a limit on the free account of 10 alerts, but upgrades are available for a mere $3-20/month so the premium accounts are worth investigating if you want to make the most of this software.

  

  Tags: google alerts, monitor, Social Media, software, tools, TweetBeep, TweetDeck, twitter
  Posted in Keywords, SEO, Small Business Resources, Social Media

• Reputation Management in 2009

  Monday, December 22nd, 2008

  Well, Google SearchWiki is still causing storms in the IM world about what it may or may not mean, or be intended to do. WebPRo News have a lengthy article on reputation management which goes into some of the issues being raised. The comments make interesting reading to see the differing views of SEO people, and it is worth watching the video.

  Reputation management in the olde days meant using a press clipping service or similar to find all the newpaper column inches about your company and brands. And using press releases to cope with the bad press – crisis management, and also to get good news out there about your company.

  The Internet has given us a huge variety of tools to track the many instances when our company or business gets a mention, be it good or bad. You do need to keep a weather eye on what is being said about your company and products, and one of your New Year’s resolutions should be to set up Google alerts for all the major keywords and phrases which might be used when someone is having a pop at your business, or saying something nice.

  For those with an axe to grind, it is worth taking measured action ie don’t feed the fire, but you do need to try to damp down the flames. There are also people out there who have great things to say, and you should make sure you are aware of these potentially loyal customers, show them you have noticed, and reward them. This might just be “Hey, thanks for such a great review” in a comment on a blog, or you may find that there is the potential for a JV or similar.

  So, set up your Google alerts today, and remember that great reputation management starts with excellent customer service, not web based tools!

  Tags: google alerts, reputation management
  Posted in Online PR

• Be alert!

  Tuesday, November 18th, 2008

  You need to keep up with what is going on in this ever-changing cloud of information, and one of the ways to do so is with Google Alerts.

  These are customisable searches on specific terms and keywords of interest to you, your company, brand etc which will keep you informed of changes in your industry, what your competitors are up to, customer feedback posted on third party sites, and much, much more. And it all arrives in your inbox so you can monitor them at your leisure.

  Set some up today. You will be amazed what new vistas they open up for you, and what information they bring to your Internet marketing arsenal and strategies.

  Tags: google alerts
  Posted in Online PR, SEO, Stats & Trends