Tag Archives: Google Analytics

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Did You Know You Can Review Your Website Visitor Demographics in Google Analytics?

Dr. Dave Chaffey provides his expert insight into using the Demographics and Interests report in Google Analytics. In last month’s article on the ClickThrough Marketing blog I talked about the new insights on search marketing available in Google’s search console. Following on from this, here’s another less well-known feature in Google Analytics, which provides interesting insight…

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SEO News Roundup: Google Search Analytics Missing a Day of Data

James Allen runs through this week’s SEO news roundup, including a look over missing data from Google search analytics, how organic rankings will affect local SEO, the rise in traffic to shopping sites through search, and the increase in voice search assistants. Google Search Analytics Drops a Day of Data Google Analytics is showing a one-day…

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Google AdWords Announces Smart Goals

Smart Goals has been introduced to collect aggregated conversion data from websites that have Google Analytics enabled. Lots of advertisers already measure conversions using Adwords Conversion Tracking but many SMEs may not be tracking conversions at all. Smart Goals has been introduced to help smaller businesses and advertisers to keep track of important visits to…

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PPC News Roundup: Google AdWords Improves Data, Hotel Ads and Ad Extensions

Rachel Poole and Sarah Kemp bring us the latest paid search news, including the addition of cost data to AdWords attribution, developments in Hotel Ads and behaviour data changes in Google Analytics Google Adds Cost Data To AdWords Attribution Google announced on Google+ last week that it has added cost data to the Attribution Modelling…

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Using Advanced Segments in Google Analytics to Improve Digital Marketing

For this month’s featured post, Dr Dave Chaffey gives the lowdown on the new Advanced Segments in Google Analytics. Read on to learn how to make the most of the new segmentation approach to analyse the effectiveness of digital marketing. Did you notice the announcement earlier in July by Google that it’s introducing a new…

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How to SEO: Is Google Using Web Analytics as a Ranking Factor?

In the aftermath of Google’s Panda algorithm update, which was designed to weed out poor-quality websites, much speculation remains as to how Google determines quality, and whether or not Analytics is a factor. Some SEOs dismiss the idea that Google is tapping into Analytics data as pure paranoia. However, others have put forward a good…

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How to SEO: SEO v Analytics

Many Internet marketers and webmasters believe that SEO and Analytics are two completely separate subjects. Are they right, or is there an inextricable link between the two? The overall aim of any website is to generate traffic, which is a threefold responsibility. SEO experts usually have the sole ambition of creating traffic by various means,…

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Phone call tracking add-on for Google Analytics

We are very pleased today to announce the launch of our add-on for phone call tracking with Google Analytics. This add-on allows you to track phone call conversions from any source – banners, affiliates, forums, as well as PPC and organic searches. The importance of demonstrating ROI to internet marketing clients can never be under-estimated,…

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