Tag Archives: Google Merchant Center

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Five Things You Need to Know About Google Product Ads

Posted on January 25, 2013, by Alistair Harris

Google Shopping is becoming a commercial product from February. Online businesses which currently enjoy lots of free traffic from Google Shopping product searches should be prepared for the new, pay-per-click model, as Google is phasing out free listings. From June, all Google Shopping results will be paid-for – and must take the form of product…

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Product Listing Ads in Google Shopping: PPC paying off for retailers

Posted on January 23, 2013, by ClickThrough Marketing

Product listing ads drove 28% of Google’s non-brand paid search clicks in Q4 according to a new report from RKG. Product listing ads are a relatively new way for PPC advertisers to sell products online via Google. Whereas traditional Google advertising involves AdWords, text ads, keywords and creatives, product listing ads use a large product [...]

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