Product Listing Ads In Google Shopping Help Boost PPC Advertising For UK Retailers

A month ago today, Google began commercialising Google Shopping searches in the UK. ClickThrough has been managing Google Merchant Centre accounts for several high-profile businesses since then. As a result, our PPC experts have helped to boost ROI (return on investment) by 54%and cut click costs by 28%. Here, online copywriter Jack Adams examines the…