Tag Archives: Google Product Listing Ads

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New Filter Buttons for Shopping Ads Being Tested by Google

Google has been testing changes to its Product Listing Ads (PLAs) by adding a selection of filter buttons within the search results. As published by Merkle RKG, the filter buttons currently only appear to be working for specific search terms. Opposing the numerical rankings system that takes effect when qualifying superlatives such as ‘top rated’…

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PPC: Google's Automatic Item Updates Reduce PLA Disapprovals by 50%

Google has launched automatic item updates, a new feature to help prevent Product Listing Ads (PLAs) being disapproved because of pricing discrepancies. Until now, it has been the responsibility of advertisers to ensure that their sites’ pricing microdata matched the prices on their PLAs. If Google wasn’t updated with the new price as soon as […]

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