Tag Archives: google rankings

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SEO News Roundup: Picking Google’s Brain – Using Click Data For Rankings

Tom Williams brings you the latest in search engine optimisation news, including Google Brain’s announcement in Canada, why boilerplate content isn’t toxic, and changes to Google’s Possum update. Picking Google’s Brain – Using Click Data For Rankings Last week at the Think Auto Google event, TRADER Corporation’s National Director Mike Kilinksi made a discovery. He tweeted:…

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SEO News Roundup: Is Google Making Core Changes Again?

Tom Williams looks at the latest search engine optimisation news, including speculation that Google is making changes beyond the Panda 4.2 roll out, comScore’s latest search engine rankings and Chrome enables multi-tasking with new split view. Webmasters Query Google Update Search Engine Land’s Barry Schwartz questioned whether or not changes are being made to Google’s…

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Google pandas to proper SEO firms

Google has rolled out a new update to its Panda system, Panda 2.2. Panda aims to solve the problem of ‘content farms’ polluting search results. These are sites which reproduce content from elsewhere on the net to falsify their search rankings. The Panda update had been scheduled for some time and was confirmed by Google […]

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How to avoid a PPC campaign failure

It’s important not to bid on overly broad terms when deciding on your PPC campaign.  For instance, an office furniture store might try to bid on terms like “desk chairs” or “computer desks.” At first glance, it makes sense: that’s what they’re selling, after all. However, broad terms like this aren’t only too broad, they’re […]

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