Tag Archives: Google Shopping

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Google Shopping Service Under Fire From Consumer Watchdog Group

Google has come under fire from an American watchdog over its Google Shopping service. Consumer Watchdog has sent a new report to the Federal Trade Commission over its concerns about advertisements in the service and reportedly higher cost items appearing to take precedence on the listing ahead of other cheaper items. Consumer Watchdog’s Privacy Project […]

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Google Announces Changes To Its Google Shopping Platform

Google has added a number of tweaks to its Google Shopping platform in time for the festive holidays. The search engine giant is keen to capitalise on an expanding mobile user base by incorporating new details and visual gimmicks to the site – whatever device a shopper is using. Google confirmed the news on its […]

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Google Shopping Goes Entirely Pay Per Click On June 11th

Google Shopping will become an entirely commercial model from June 11 this year, according to the Inside AdWords blog. The transition to a PPC model began in February, when product listing ads were introduced to Google Shopping. Product listing ads feature large product images, and are triggered from a product feed in Google Merchant Centre. […]

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Product Listing Ads In Google Shopping Help Boost PPC Advertising For UK Retailers

A month ago today, Google began commercialising Google Shopping searches in the UK. ClickThrough has been managing Google Merchant Centre accounts for several high-profile businesses since then. As a result, our PPC experts have helped to boost ROI (return on investment) by 54%and cut click costs by 28%. Here, online copywriter Jack Adams examines the…

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Google Product Listing Ads launch in Shopping today

Google Shopping changes today (Feb 13): with the introduction of paid-for product listing ads as the standard result format. The changes mean online businesses who advertise products in Shopping now need to pay when searchers click on their items. For ten years, Google Shopping has been a free service for businesses – with Google Merchant […]

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UK Google Shopping changes just one day away

Google Shopping changes in the UK will be introduced tomorrow (Feb 13). The switch will see new product listing ads and paid-for results in Shopping searches. For ten years, Google Shopping (formerly known as Froogle or Product search), provided lots of free traffic for online businesses. But that’s about to end. From tomorrow, free listings […]

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Google buys product listing ads partner Channel Intelligence to boost Shopping

Google is set to extend its Shopping search service after acquiring ecommerce solutions firm Channel Intelligence for $125m. Google has worked closely with Channel Intelligence for several years: CI helped Google create its product listing ads and return on advertising spend products (ROAS). CI announced the buy-out on its website. The statement said: “For over […]

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Product Listing Ads: Five tips for your Google Shopping list

Product listing ads will become the norm in UK Google Shopping searches from February. Much like in the US, Google is scrapping free listings in Shopping, and introducing a new pay per click model. Retailers who currently get free traffic from Google Shopping need to prepare for the change now – or risk losing out […]

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