Tag Archives: gowalla

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Gowalla gone – service shuts down

Location check-in service Gowalla has shut down. The move comes just three months after leading social network Facebook subsumed Gowalla’s staff. The closure comes as Facebook looks to increase and improve location-based services on its site: as rival check-in site FourSquare continues to grow in popularity. As if sharing what you had for lunch with […]

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Facebook completes Gowalla acquisition

In a bid to gain a foothold in the growing location-sharing market, Facebook has completed a deal to buy Gowalla, according to an article published by the Guardian. An application that has proved extremely popular with users of both iPhone and Android, it sees users share their location by checking-in to attractions such as cinemas […]

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Don’t count on Facebook Places

Thought Facebook Places might be a serious contender to Foursquare and Gowalla for location marketing? Think again. Whilst it ought to have stood a chance in the geolocation marketing stakes, Facebook rolled out Places as an afterthought, a feature with no thinking behind it. And now it has gone. In the hullabaloo of yet more…

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Location-based marketing will find its feet this summer

I’d like to lay a bet that this summer location based services and mobile search hit the ground running. However, they can only achieve the potential offered if companies actually use location based tools, apps and services to reach the target audiences. I am going to pick on a single event, and hopefully illustrate how…

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