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Google has launched a search service, currently being rolled out worldwide, that will allow users to search for their favourite social networking sites, according to a search engine marketing expert.
Users will be able to search networking sites such as LinkedIn, Facebook and Twitter from its ‘own interface’, but must be signed into Google first.
It will also allow users to search connections from the platform based on the lists that their friends have visited previously and whose profiles are publicly available.
The expert said: “As users begin to integrate their social networking accounts with their Google account, the search results from social networks will appear at the bottom of the page.”
They continued: ”If someone you’re connected to has publicly shared a link, we may show that link in your results with a clear annotation. So, if you’re looking for information about modern cooking and your colleague Adam shared a link about Modernist Cuisine, you’ll see an annotation and picture of Adam under the result.”
Google rolling out search services follows hot on the heels of Microsoft’s own search engine, Bing, integrating with Facebook to adjust results based on the ‘Likes’ of friends on the social network.
News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing.
Google have announced the launch of Think Insights website, a site where Google’s knowledge and insights into internet marketing trends will be updated.
From papers to case studies to videos, Think Insights’ content will represent the ongoing work Google are embarking on to better understand and improve how web users are embracing new media platforms and how marketers are adapting to this changing terrain.
There are a number of businesses that can benefit from subscribing to updates from Think Insights and may be able to utilise some of the internet marketing news relating to SEO and PPC to help further the online profile of their company.
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
The Advertising Standards Authority (ASA) have reported a fall in complaints for ad campaigns compared to this time last year according to brandrepublic.com.
It has found that the decrease amounted to around 13 per cent over the past year with the number of advertising campaigns by marketing agencies also falling by 6 per cent.
Other industry complaints reported to take up 4 per cent of the remaining complaints either from rival brands or other industry competitors.
Among some of the companies ordered to change or withdraw their ad campaigns were some of the biggest names in business, including Sony PlayStation, BT and sports brand, Reebok.
In total ASA ordered 2,226 companies to change their ads following complaints.
The most complained about advert from last year was Paddy Power’s TV advert that saw a blind footballer kicking a cat, which attracted 1,313 complaints from the public with the reasons mainly focusing on the unfairness to the blind.
News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing.
Social networking site, Twitter, has reportedly clocked up its busiest day yet after many online Tweeters looked for news on the recent controversial super injunctions stories according to the Independent.
On May 9th according to data taken by a leading online marketing agency, revealed that one in every 200 hits on the Internet were to Twitter.com.
These figures meant that the site hits increased by 14 per cent which amounted to 0.49 per cent of the total Internet visits by the UK for that particular day.
Yahoo Search and Google Maps were also overtaken by the social networking site for the UK on May 9th.
The results of the survey online indicate once again the importance of content for businesses and that businesses who haven’t set up a social networking account should consider this immediately as part of their online marketing strategies.
Robin Goad, research director at Experian Hitwise, commented on the surge in traffic by saying, ”due to the extraordinary revelations of the super-injunction scandal.”
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The ice-cream giant, Ben & Jerry’s has launched a Facebook app for customers as part of their online Internet marketing strategy according to brandrepublic.com.
The Facebook app will allow customers in Europe to choose between eight flavours of their popular ice-creams currently available in the US that they would like to see go on sale globally.
This visually appealing app sees all eight flavours of the ice-cream stranded on a desert island where only one will make it home thanks to the creation by Maynard Malone.
The company is famous for their Fairtrade ingredients and those who are friends of the company on Facebook will be allowed to cast their votes between all eight which include Oatmeal Cookie Chunk, Vermonster and Minter Wonderland.
The winning flavour will go on sale in 13 European countries including the UK.
As well as voting for their favourite flavour customers can also take part in a personality test based on their prefered flavours of ice-cream!
News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing.
More than 100,000 ‘net champions’ are being asked to help encourage more Britain’s to use the Internet according to a leading search engine marketing company.
The campaign called Race Online 2012 will see the volunteers working as part of a team aimed at the nine million people in the UK who have never used the Internet.
The volunteers will encourage people to get excited about the web as part of the government’s Digital Champion campaign.
Martha Lane Fox, who is head of the programme, said: “I’m not asking people to sit down and go through the complications of a presentation, or train somebody in complex coding.
“I just want to enthuse people…and I think the rest will take care of itself. For those people, it’s a very simple task – they need to engage people with the joys of being on the internet.”
People of all walks of life will be targeted from parents at the school gate to people in the local pub in the hopes that by using the Internet for a range of purposes in the future that it will cut down on government’s expenses across a wide range of areas.
David Cameron, said in an official statement: “Today there are nine million adults in the UK who have never used the internet – and nearly half of them are among our disadvantaged people.
“That’s why the work Martha Lane Fox is doing as the UK’s digital champion is so important.”
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According to brandrepublic.com thousands of companies are preparing to enter a bidding war for online domain names because of fears that the new URLs will start confusion among customers.Next month the company that looks after the naming structure for the web will release guidelines on brands registering to buy their domain names which play a major role when Internet marketing.
Major corporations such as IBM and Hitachi are expected to lead the way into the buying of the domains, which will cost around £113,000 to register a brand domain name in addition to this it will also cost around £15, 000 a year in running subscription costs.
Not all companies are convinced that the domain buying service is relevant with Andrew Morley, vice-president of marketing EMARA at Motorola, saying their brand remains committed to its existing site.
“The chance of consumer confusion is pretty significant. We will probably register for our domain name, but would only look at changing from Motorola.com if the market starts to make moves toward it.”
Ross Taylor, chief digital officer at TMW, agreed that the changes will cause ‘unnecessary confusion’ and could not understand why they were being introduced. ‘Consumers who have grown up with the internet understand using “.com” and “.co.uk”,’ he said.
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Businesses and consumers who click on ads on the Internet should feel safe in the knowledge that when entering personal financial information, it is protected.
That’s the message from AdWords, who will be changing their policy to protect people’s financial information from May 17th according to adwords.blogspot.com.
AdWords say that their policies focus on transparency, user safety and security and will be adding three additional requirements to existing AdWords policies that cover disclosure of personal financial information.
The changes to the policies will include clear, accessible disclosure information with the changes meaning that a description must be easily accessible to the end-user on how their details will be used before any financials are inputted.
Opting out of Internet marketing from other companies will also be made clearer giving the end-user a clear path of opting out.
All advertisers will now be required to use SSL when collecting payments from consumers or collecting financial information.
News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.
After the launch of the send button by Facebook last week many thought that it was just Facebook adding more buttons making their pages full, but now many are considering it to be a smart move, eventually seeing Facebook as the master of all when it comes to Internet marketing.
According to searchengineland.com it could have been one of the best moves Facebook could have made and could now potentially be the one true login for the Web.
Soon there could be one unique login that allows you to log-in using Facebook but will allow you to navigate around many more sites, meaning that just one password login details would need to be remembered.
Up until recently users signing up for a Facebook account could do so via their Google mail accounts without the need to log on directly to Facebook itself, which could signify the way in which the site is heading towards for the future.
The process has already started with the Like button and the ability to move to other sites from the Facebook site itself, which came with the introduction of social plugins.
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
Just over 69 per cent of the public are reported to trust advertising to ’some extent’ or ‘to a great extent’ devised from new research conducted by ComRes according to brandrepublic.com.
The figures suggested that although 65 per cent trusted advertising, some 56 per cent said that they trusted the ad industry itself.
With many large brands and government agencies turning to advertising strategies such as Internet marketing campaigns, it comes as no surprise that two-thirds of respondents believed that the advertising industry was vital to information campaigns, such as the recent drink driving campaigns as an example.
Previous Advertising Association surveys have revealed that there was a decline in trust towards the advertising industry over a 20-year period, with favourability dropping in 2009 to a low of just 29 per cent.
This year’s survey, commissioned by leading think tank agency, Credos, will be repeated year-on-year with the support of the Advertising Agency.
Karen Fraser, director of Credos, said: “It is encouraging to see that so many people recognise the social and economic value of advertising. It has a vital role to play in supporting social causes, helps other industries compete efficiently, and is a major employer in its own right.
“That said, there is more that the industry could do to build a more positive reputation among the public. Our research shows that favourability and trust come with understanding – this presents a clear opportunity for the industry to be more open and transparent about the rigour and self-regulation of its work.”
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