Tag Archives: Keyword stuffing

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The importance of quality web content in 2013

Quality web content has been somewhat overlooked in the past. However, after Google’s Panda and Penguin updates, it’s more important than ever. With these algorithmic overhauls, the search engine is much more adept at spotting poor-quality, spammy, or duplicate content – and is all too ready to dish out hefty penalties to pages that don’t…

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Life after the Penguin Update

Google’s most recent update was launched to combat the apparent over-optimisation of websites. Over-optimisation is something of a misnomer, really – the Penguin update really sought to punish sites with ‘unnatural’ link profiles, or ‘keyword stuffed’ content. The update caused considerable upset in the world of SEO and internet marketing – mainly because sites using…

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Even an “Internet marketing” search returns rubbish results now

By Ali Harris, content manager, ClickThrough Marketing I just did a search for “Internet marketing”, out of interest, mainly, and I was bit surprised by Google’s first page of results. The Internet marketing industry is currently feeling the harsh end of Google’s brickbat – with the Penguin update playing havoc with rankings as the engine […]

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Stuffed! Has Google over-optimised its content?

Google’s latest update – dubbed Penguin – is designed to stop ‘keyword stuffing’. The change was announced in an official Google blog post containing eight keywords in the first seven sentences. So what exactly is keyword stuffing, and is it still possible to optimise quality content without being penalised? Here, Ali Harris, content manager for…

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