Posts Tagged ‘Link Marketing’

• Right 2 Link campaign

  Monday, December 21st, 2009

  A campaign has been started in response to the Digital Economy Bill and also those websites and news organisations who cite copyright issues about linking to content on their websites.

  Right2Link.org has been set up to ensure that linking to websites remains free to all.

  Whilst few people would argue with the rights of a news publisher to charge for their content, or any business for that matter, the problem begins when the owners of that content start to demand that all “signposts” to that content are removed.

  Links are the stitches that hold together the fabric of the Web, allowing all of us to find and share content of interest. For digital marketers, links are a vital part of our marketing strategies, and establishing links on reputable sites is of prime importance.

  The current situation, which is developing rather quickly for most people’s liking, is that certain large corporations are endeavouring to take control of how and where links are placed, restricting access to certain content, and preventing a free flow of movement around the web. The search engines are being accused of benefiting financially from links to copyright content, whilst the media corps tend to forget that it is through the search engines that the majority of their users will find that content in the first place.

  What do you think? Should anyone be allowed to place a link to any item of content, anywhere? How do those of us in new media, rather than news media, ensure that we are permitted to continue to share links with our readership to pertinent items, wherever these items are found on the Net?

  Has the Digital Economy Bill, inadvertently or otherwise, stepped into the world of censorship and restriction of freedom of speech that should not have a place in a free, democratic society?

  If you have any concerns about the way this may be going, check out the Right2Link campaign today.

  Tags: copyright, digital economy bill, Link Marketing, right to link
  Posted in Internet Marketing News, Link Marketing, SEM Industry, SEO

• 9 Easy Ways to Locate your Link Targets

  Wednesday, July 15th, 2009

  We all know how important it is to find sites that are willing to link back to us, but sometimes it can prove difficult to track down sites of high value with a loyal audience in our niche.

  Here are 9 quick and easy ways to find sites that you can establish a link with.

  Firstly, though, make your life much easier by downloading the SEO for Firefox tool. This will enable you to see at a glance how many site visitors the website you intend to link to receives, its Page Rank, the number of links to the site, its Alexa ranking, and much more.

  The following are all very simple search terms that you can use to find sites to link to. Simply type your keywords or phrase and then add the term of your choice in quotation marks in the search box after your keyword.

  eg internet marketing + “add URL”

  1) add URL

  2) add link

  3) add site

  4) suggest url

  5) suggest link

  6) suggest site

  7) submit url
  submit link

  9) submit site

  Keep a spreadsheet showing the details, such as PR, and whether you have submitted your site and when, and this will make it easy to keep an eye open for linkrot, or for sites whose PR has decreased or increased dramatically and so on.

  

  Tags: Google, Link Marketing, linking, pagerank, Search engine optimization, search terms
  Posted in Google, Link Marketing, SEO, Tips & Tricks

• "The Internet is fast becoming a cesspool…"

  Friday, October 10th, 2008

  “..where false information thrives,” so says Google’s CEO, Eric Schmidt, this week to a conference of magazine industry execs visiting the Google campus.

  His pitch was about the importance of brands, and how branding shows trusted content.

  However, the blogosphere has leapt on this comment to once again criticise Google’s handling of paid links, and this never-ending debate rages on – about large brands being only minorly penalised for buying paid links, whilst the smaller companies can be delisted for months for taking the same approach.

  Link building is essential for any search engine optimisation and marketing campaign. However, there are differing opinions on how this should be achieved. For instance, many ethical SEO companies firmly believe in avoiding paid links like the plague. Meanwhile, the blackhat SEOs just get on and buy the links, taking the view that if a 2 year long campaign of buying links results in a slapped wrist and a couple of days lost traffic whilst the site is banned, then so be it. There is yet more discussion about link buying on SEOBook.

  It is interesting to note, when conducting a keyword audit and analysis for a client this week on competitive keyword terms, just how many of the top sites for those keywords are blatantly buying links, and getting away with it.

  So, is it a case of go with the herd – spam and be damned (maybe)? Or should SEO companies be seeking to change the way that Google assesses and penalises paid links?

  Tags: Link Marketing
  Posted in Link Marketing, Uncategorised