Tag Archives: local search

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The implications of Facebook Graph Search for marketers

I don’t believe that Facebook’s new Graph Search feature is a competitor to Google as some of the front page newspaper headlines have suggested. But it is a major new feature which Mark Zuckerburg hailed as “the third pillar of Facebook” after News Feed and Timeline. So it does warrant some serious thought. Facebook is…

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Don’t count on Facebook Places

Thought Facebook Places might be a serious contender to Foursquare and Gowalla for location marketing? Think again. Whilst it ought to have stood a chance in the geolocation marketing stakes, Facebook rolled out Places as an afterthought, a feature with no thinking behind it. And now it has gone. In the hullabaloo of yet more…

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‘Geo-specific optimization’ could improve web traffic levels for local businesses

Many small businesses are taking the steps to make their content SEO friendly to increase web traffic. However, according to an article published by Search Engine Watch, there are ‘geo-specific optimization’ measures that can be taken – to ensure those clicking through to a site are relevant. Here is just a small selection: Get listed […]

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