Tag Archives: mobile marketing

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Is Mobile Marketing Really as Important as we Think it is… Think ‘Multichannel Majority’ not ‘Mobile First’

Dr. Dave Chaffey explains that, while we may live in a mobile world, ignoring ‘traditional’ devices is a costly mistake made by many digital marketers. The multichannel age is upon us. In a sense, the commercial importance of ‘mobile search’ and the popularity of searches on smartphones is ‘old news’. It’s now more than two years since we…

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E-Commerce News Roundup: Mobile E-Commerce Purchases Rise in 2016

Richard Plant outlines the latest in e-commerce news and trends including growth in transactions on mobile devices, how delivery mistakes can be fatal to your e-commerce performance, and Ray-Ban’s struggle against counterfeits. Mobile E-Commerce Purchases On the Rise Half of the UK’s e-commerce purchases now happen on mobile, with the iPhone leading the way as…

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IBM launches new cross-platform digital marketing analytics product

International Business Machines are planning for the launch of a new product that will allow businesses to deliver targeted Internet marketing to devices, according to reports. The development has been made to keep in line with the popularity growth of online shopping on mobile devices. From Monday (July 18), companies will be able to access […]

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Google goes mobile

Google’s increasing focus on the growing mobile internet market has been underlined at the Cannes Lion event. CEO Eric Schmidt is embracing the “consumer-led revolution” in internet use, according to CampaignLive. One key change Google is considering could use GPS technology to allow Google to provide search results for wherever you are in the world […]

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“Very, very targeted advertising” is the future of Google

Google CEO Eric Schmidt has outlined his vision for the future of search – saying it will allow internet marketing to offer “very, very targeted advertising”. Schmidt told delegates at the Cannes Lion event that mobile phones were Google’s next focus. He said pay-per-click search could have a huge contribution to the mobile market – […]

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