Tag Archives: mobilegeddon

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SEO News Roundup: Mobilegeddon Pt 2

Tom Williams looks at the latest search engine optimisation news, including Google’s launch of the app interstitial ad penalty, Google’s testing of a split-view language interface, SEO horror stories at Halloween and a new update to Google Maps that could help you beat the traffic. Was November 2 Mobilgeddon Pt 2? Google’s app install interstitial…

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STUDY: 'Mobilegeddon' Hype Was "Incorrect and Unhelpful", Say SMEs

A new study into US SMEs has revealed widespread confusion about Google’s mobile-friendly update – and indignation at the hype surrounding it. In the survey by Koozai, 69% of participants said the suggestion that the update would cause ‘mobilegeddon’ was “overhyped, incorrect and unhelpful”. In the weeks leading up to launch, the digital marketing community […]

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SEO News Roundup: Bing’s Mobile-Friendly Update is On its Way

Everything search engine optimisation, everything newsworthy – brought to you by Tom Williams. Bing Follows Google’s Lead With its Own Mobile-Friendly Algorithm Remember when Bing started testing its own mobile-friendly labels in search results last month? Unsurprisingly, the Microsoft-owned search engine has taken the inevitable next step and announced its own mobile-friendly update. However, Bing…

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Google: Impact of Mobile-Friendly Update "Decreased Considerably" As Many Sites Went Mobile-Friendly

It’s fair to say that Google’s mobile-friendly update was less impactful than expected. Now we know part of the reason why. Google’s Gary Illyes confirmed on Twitter today that the negligible impact of the update was partly due to the fact that many webmasters have already switched to mobile-friendly websites. In a tweet to Search […]

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How Big is the Impact of Google’s Mobile Friendly Update?

Dr Dave Chaffey looks at the impact of Google’s recent mobile-friendly update, and asks: “Was it worth the hype?”. If you work in search marketing you can’t fail to have missed the build-up to Google’s Mobile-friendly update since it was announced in November. More recently, the hype has been building towards the April 21 rollout,…

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Google Says Mobile-Friendly Update Won't Affect PPC Quality Score; Others Not Convinced

Google has confirmed that last week’s mobile-friendly update will not affect advertisers’ Quality Score – but others in the digital marketing community are taking the news with a pinch of salt. Rumours of a ‘PPC mobilegeddon’ began to simmer last week when Google was spotted running tests of its ‘mobile-friendly’ labels in paid search ads. […]

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SEO News Roundup: Mobilegeddon Winners and Losers

Who won out from last week’s mobile-friendly update? Is Google doing enough to fight piracy? Why has your Search Queries report disappeared from Webmaster Tools? Tom Williams has the answers… Who Won Mobilegeddon? Wikimedia and Shazam, Apparently It’s been nearly a week since Google’s mobile-friendly update began rolling out, and despite tepid beginnings, we’re now…

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Websites Are Going Mobile-Friendly, But Many Big Brands Are Yet to Switch

Google says the number of websites that meet its mobile-friendly criteria has risen 4.7% in the last two months – but many big companies are still to implement mobile-friendly sites. Google revealed the figure in its blog post announcing the launch of its mobile-friendly algorithm yesterday. It also said it hopes “to see even more […]

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