Call us 0800 088 7486
- Home
- Why Use Us
- Services
- Events
- Resources
- Our Clients
- About Us
- Contact Us
Call us 0800 088 7486
In a recent blog post, Matt Cutts clarifies the Page Rank debate which has raged, with particular relation to sculpting sites for PR. He recommends allowing Page rank to flow freely through your site rather than trying to sculpt pages and links to force PR to flow.
It seems that some of us SEO folk had failed to notice, or hear, what Google has been trying to intimate about use of resources and time with Page Rank. So, just to make it clear, Matt has spoken out about the issues.
Basically, content that is important should be high level not deeplinked within a site. Your site should be easily accessible to both search engine bots and human beans alike (Many people forget the human element, yet they are the ones who will buy your products!) Your site should host great content that attracts links naturally, rather than trying to force links through PR sculpting. And he is quite clear about the value of nofollow (or not) and trying to ‘hoard’ PR ie don’t.
So, we are slowly heading back to the logical, sensible path where sites respect their visitors, make navigation intuitive, and focus less on what the search engines are doing and more on what the people want to know and leading them easily and quickly to the answers.
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=dde424a6-3115-4a68-97a8-fdad92c4525d)
The topic is often discussed in the blogosphere: how to monetise your blog and, of course, one of the obvious ways is to be paid to post.
Whilst this may seem an easy option, it can be quite difficult to find people willing to pay for you to post to your own blog about their products. The big guys have usually a larger audience than you through their own sites, have their own copywriters and blogs, and/or have previously been bitten if the posts appear on blogs which then have content they are unhappy to be associated with; many of the smaller companies who might want a written endorsement of their products often haven’t grasped what the blogosphere is about yet; and some of the posts pay a pittance.
Additionally, Google started to take a dim view of paid for posts when some sites passed PageRank through these posts, which then affected the ‘level playing field’ in the SERPs. Google has quality guidelines for bloggers, and anyone violating them will find themselves plummeting down the rankings and their traffic dropping off accordingly. Which of course then means it is ever harder to find companies willing to pay you to post because your page views and audience have also dropped.
Using the ‘nofollow’ attribute is a must if you intend to accept pay for posts; however, many people actively seek out blogs that use ‘dofollow’ to comment upon for marketing purposes. You win some, you lose some!
Google’s other problem with pay for posts is highlighted in Matt Cutt’s sponsored conversations post. Here he illustrates how a ‘pay for post’ for a brain surgery technique could potentially overtake a more serious website with real information required by those who are researching brain surgery. I guess I would take a pretty dim view of being inundated with this type of advertorial if I were researching that sort of subject too.
