Tag Archives: Online advertising

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Google pulls Adblock Plus from its Play Store

Search engine giant Google has pulled the adblocking app Adblock Plus from its Google Play store. With Google making a lot of its revenue from companies placing ads on its Search Engine Results Pages (SERP) as part of their PPC marketing campaigns, the move from the Internet firm could be seen as a way of […]

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Parent group: Facebook’s targeted ads for pregnant women ‘disturbing’

Social network giant Facebook has come under criticism for targeting pregnant women with advertising specifically based on their due date and the expected gender of their unborn baby. Whilst the feature of adding an unborn baby as a family member has been around since last year, an online parents group has raised concerns over how […]

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“Very, very targeted advertising” is the future of Google

Google CEO Eric Schmidt has outlined his vision for the future of search – saying it will allow internet marketing to offer “very, very targeted advertising”. Schmidt told delegates at the Cannes Lion event that mobile phones were Google’s next focus. He said pay-per-click search could have a huge contribution to the mobile market – […]

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Internet marketing takes attention from TV

Online marketing may have taken a huge chunk of revenue away from print advertising, but many big companies are still spending millions each year on TV adverts. According to the New York Journal, advertising spends on American TV are due to grow 3.3% this year. But a new study shows that even whilst watching TV, […]

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