When done right, pay per click (PPC) marketing can be incredibly beneficial for your business. A poorly run campaign, however, can consume your marketing budget and offer next to nothing in return. Here we look at a few common PPC mistakes and give some advice on how to avoid them. 1. Not doing your homework…
Join us as we take a trip back in time, to an era before PPC. When the World Wide Web was without form, and advertisers roamed the SERPs aimlessly… It may be hard to imagine today, but there was a time before the Internet and before digital marketing. In fact, the practice of online marketing…
Having previously given readers a basic grounding into the complex world of PPC acronyms and strange paid search expressions, ClickThrough copywriter Martin Boonham now imparts a run-down on PPC terms to take things to… [cue foreboding synth stabs] The Next Step. PPC jargon and terminology can be ridiculously complex to newcomers. So if you’re still…
Google Shopping changes today (Feb 13): with the introduction of paid-for product listing ads as the standard result format. The changes mean online businesses who advertise products in Shopping now need to pay when searchers click on their items. For ten years, Google Shopping has been a free service for businesses – with Google Merchant [...]
Internet marketers running paid search ads in Google AdWords could save time and money with the new PPC tool, BidCops. Available in the US and the UK, BidCops cuts the time it takes to create PPC reports – compiling crucial paid search information from Google AdWords in just 30 seconds. A Google AdWords certified partner,…
With rumours rife that Twitter is preparing to open its API for online advertisers, ClickThrough copywriter Jack Adams takes a look at the growing world of paid search advertising across the Internet and social media networks… Tongues were really set-a-wagging at the start of this week – and no, not just because of Beyoncé’s Superbowl…
Google AdWords has announced the launch of enhanced campaigns – designed to simply Google advertising and make bidding across different devices (like tablets and mobile), easier. Some say the move will deliver greater budget control and more meaningful metrics, whilst others claim it over-simplifies paid search. Here, ClickThrough copywriter Jack Adams and paid search manager…
Product listing ads drove 28% of Google’s non-brand paid search clicks in Q4 according to a new report from RKG. Product listing ads are a relatively new way for PPC advertisers to sell products online via Google. Whereas traditional Google advertising involves AdWords, text ads, keywords and creatives, product listing ads use a large product [...]
A report conducted at Harvard University Business School in the US has looked at the positive economic impact of digital marketing on the economy, concluding that it has almost doubled its economic clout over the past five years. 5.1 million people are now employed in posts that are either within the online ad industry itself…
Facebook marketing is getting more expensive – even though less users are clicking on ads on the giant social network, according to a new report. Research from one Facebook-focussed agency and verified by Cambridge University claims advertisers are forking out 15% more per click now than at the same time last year. The study looked [...]