Tag Archives: paid search

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Top Tips For Phasing Your PPC Budget

Do you plan your PPC budgets effectively? Do you consider when consumers are in the research stage of their buying journey? Or concentrate solely on the purchase? Discover Ian Boyden’s top tips for effective budget phasing. How we recommend you phase your PPC budget A lot of advertisers are still planning their PPC budgets based…

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REMINDER: 2 Weeks Until Black Friday 2017

Black Friday is exactly 14 days away, and e-Commerce businesses all over the globe have been working hard to get their paid media campaigns fully-optimised and ready to go. How prepared are you?  Black Friday is literally just around the corner, but it’s never too late to make last minute changes that could generate a…

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Showcase Ads – Our Thoughts So Far

Back in July 2016, Google introduced its Showcase Shopping Ads. Our Senior Digital Paid Media Manager Adam Kilby runs through some key statistics we’ve come across since this release. Key Statistics Over the past 15 months, and with a very limited range of products, we have driven approximately £80k in revenue for one of our clients,…

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Kenshoo Wins With Exciting New Rollout To Support Amazon Marketing Services

There’s been some magic happening behind the scenes at Kenshoo. Now, our bid management platform has released its latest marketing solution and we can’t wait to share it. Kenshoo is proud to announce the launch of its newest product: “Kenshoo E-Commerce”. An end-to-end marketing solution built to optimise “product-driven campaigns” for Amazon Marketing Services, Kenshoo…

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May the Fourth Ad Position Be With You

ClickThrough Marketing’s director of paid search, Zoe O’Neil, offers her advice and insight into what Google’s latest changes to ad positions mean for online advertisers. It is possibly the most talked about subject in digital marketing right now. Google has dropped its advert sidebar on desktop search and added a fourth top-level ad position in…

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Retailers Spending More Than Brands to Target Luxury Keywords in PPC

In 2013, the US’s top-spending retailers put more money into targeting luxury keywords in Google AdWords than the top-spending luxury brands, according to a report by AdGooroo. To create the report, AdGooroo tracked 559 paid search keywords across five categories in the heavily competitive luxury fashion market. Retailers outspent the luxury brands on Google AdWords […]

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Study Shows Search Engine Marketing Most Effective For Customer Acquisition

The majority of retailers consider search engine marketing (SEM) to be the most effective channel for customer acquisition, according a new study conducted by Shop.org and Forrester Research. According to Search Engine Watch, when retailers were asked to name the “top three most effective sources used to acquire customers in the last year,” 85 per […]

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Google's Comparison Ads Reportedly Under Investigation By FCA in UK

One of Google’s digital advertising services is reportedly under fire in the UK. Google Comparison Ads is under investigation by the UK financial services industry regulator Financial Conduct Authority following complaints from UK price comparison sites Google is placing its own product at the top of rankings. Comparison Ads was designed by Google to simplify […]

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