Tag Archives: paid search

ClickThrough Marketing Blog Image

Retailers Spending More Than Brands to Target Luxury Keywords in PPC

In 2013, the US’s top-spending retailers put more money into targeting luxury keywords in Google AdWords than the top-spending luxury brands, according to a report by AdGooroo. To create the report, AdGooroo tracked 559 paid search keywords across five categories in the heavily competitive luxury fashion market. Retailers outspent the luxury brands on Google AdWords [...]

ClickThrough Marketing Blog Image

Study Shows Search Engine Marketing Most Effective For Customer Acquisition

The majority of retailers consider search engine marketing (SEM) to be the most effective channel for customer acquisition, according a new study conducted by Shop.org and Forrester Research. According to Search Engine Watch, when retailers were asked to name the “top three most effective sources used to acquire customers in the last year,” 85 per [...]

ClickThrough Marketing Blog Image

Google's Comparison Ads Reportedly Under Investigation By FCA in UK

One of Google’s digital advertising services is reportedly under fire in the UK. Google Comparison Ads is under investigation by the UK financial services industry regulator Financial Conduct Authority following complaints from UK price comparison sites Google is placing its own product at the top of rankings. Comparison Ads was designed by Google to simplify [...]

ClickThrough Marketing Blog Image

Testing in Paid Search Campaigns

In paid search, some campaigns deliver desirable results right off the bat. Others need a little more work. Here, we look at the benefits of testing PPC campaigns, and the variables advertisers commonly choose to focus their tests on. Some paid search campaigns work efficiently from the outset – attracting plenty of clicks and conversions…

ClickThrough Marketing Blog Image

New Image Extensions Add to the Art of PPC on Google AdWords

PPC advertisers can now make use of image extensions in Google AdWords ads. Google has launched a beta test to see how searchers respond to richer content within AdWords text ads. Image extensions will allow PPC managers to dynamically insert relevant images alongside their ad text. For example, if a searcher uses Google to look [...]

ClickThrough Marketing Blog Image

The Evolution of PPC on Google

Join us as we take a trip back in time, to an era before PPC. When the World Wide Web was without form, and advertisers roamed the SERPs aimlessly… It may be hard to imagine today, but there was a time before the Internet and before digital marketing. In fact, the practice of online marketing…

ClickThrough Marketing Blog Image

PPC Jargon: The Next Step

Having previously given readers a basic grounding into the complex world of PPC acronyms and strange paid search expressions, ClickThrough copywriter Martin Boonham now imparts a run-down on PPC terms to take things to… [cue foreboding synth stabs] The Next Step. PPC jargon and terminology can be ridiculously complex to newcomers. So if you’re still…

ClickThrough Marketing Blog Image

Google Product Listing Ads launch in Shopping today

Google Shopping changes today (Feb 13): with the introduction of paid-for product listing ads as the standard result format. The changes mean online businesses who advertise products in Shopping now need to pay when searchers click on their items. For ten years, Google Shopping has been a free service for businesses – with Google Merchant [...]

Get in touch - we'd love to hear from you!

Get in touch now to talk to our trusted, Google-qualified digital marketing experts.

Do you have a Brief / RFP you wish to upload?

(2mb size limit)

 I would like to receive your occasional newsletter