Tag Archives: paid search

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Testing in Paid Search Campaigns

In paid search, some campaigns deliver desirable results right off the bat. Others need a little more work. Here, we look at the benefits of testing PPC campaigns, and the variables advertisers commonly choose to focus their tests on. Some paid search campaigns work efficiently from the outset – attracting plenty of clicks and conversions…

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New Image Extensions Add to the Art of PPC on Google AdWords

PPC advertisers can now make use of image extensions in Google AdWords ads. Google has launched a beta test to see how searchers respond to richer content within AdWords text ads. Image extensions will allow PPC managers to dynamically insert relevant images alongside their ad text. For example, if a searcher uses Google to look [...]

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The Evolution of PPC on Google

Join us as we take a trip back in time, to an era before PPC. When the World Wide Web was without form, and advertisers roamed the SERPs aimlessly… It may be hard to imagine today, but there was a time before the Internet and before digital marketing. In fact, the practice of online marketing…

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PPC Jargon: The Next Step

Having previously given readers a basic grounding into the complex world of PPC acronyms and strange paid search expressions, ClickThrough copywriter Martin Boonham now imparts a run-down on PPC terms to take things to… [cue foreboding synth stabs] The Next Step. PPC jargon and terminology can be ridiculously complex to newcomers. So if you’re still…

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Google Product Listing Ads launch in Shopping today

Google Shopping changes today (Feb 13): with the introduction of paid-for product listing ads as the standard result format. The changes mean online businesses who advertise products in Shopping now need to pay when searchers click on their items. For ten years, Google Shopping has been a free service for businesses – with Google Merchant [...]

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The Twitter advertising API and the rise and rise of paid search advertising

With rumours rife that Twitter is preparing to open its API for online advertisers, ClickThrough copywriter Jack Adams takes a look at the growing world of paid search advertising across the Internet and social media networks… Tongues were really set-a-wagging at the start of this week – and no, not just because of Beyoncé’s Superbowl…

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Google AdWords enhanced campaigns – how will they affect PPC managers?

Google AdWords has announced the launch of enhanced campaigns – designed to simply Google advertising and make bidding across different devices (like tablets and mobile), easier. Some say the move will deliver greater budget control and more meaningful metrics, whilst others claim it over-simplifies paid search. Here, ClickThrough copywriter Jack Adams and paid search manager…

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Product Listing Ads in Google Shopping: PPC paying off for retailers

Product listing ads drove 28% of Google’s non-brand paid search clicks in Q4 according to a new report from RKG. Product listing ads are a relatively new way for PPC advertisers to sell products online via Google. Whereas traditional Google advertising involves AdWords, text ads, keywords and creatives, product listing ads use a large product [...]

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