Tag Archives: Penguin 3.0

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Never-Ending Penguin: Google Confirms 'Continuous' Penguin Updates

Yesterday, we reported that Google may be continually updating its spam-fighting Penguin algorithm in the run up to Christmas, as part of Penguin 3.0’s “slow worldwide rollout”. According to Search Engine Land, this has turned out to be true. But rather than a ‘slow’ rollout, Penguin 3.0 is being continually updated, with no “distinct end-point” […]

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SEO: Six Weeks Later, Penguin 3.0 Still Rolling Out Says Google

Shortly after its latest Penguin update launched on October 17, Google’s Pierre Far told the world to expect a “slow worldwide rollout, so you may notice it settling down over the next few weeks”. Well, things have certainly been slow. Yesterday, Search Engine Land reported that Google had confirmed the webspam-tackling update was still rolling […]

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