Tag Archives: PLAs

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Google’s Future Search: Our Predictions for SERPs and SEO

Can anyone guess what Google’s going to do next? SEO account director Charly Wargnier (@TontonCharly) is going to have a go. He’s put together his vision of Google’s SERPs in December 2014, with a little help from senior online copywriter Oliver Pyper and UX designer-developer Matt Hitches. Google is always changing. It’s always trying new things. Testing new…

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A Quick Guide to Product Descriptions

Oliver Pyper, ClickThrough Marketing’s senior online copywriter, explains why brands should make quality product descriptions a priority. All too often, online retailers seem to apply pyramid-shaped hierarchy to website content. At the top sits the home page. It’s sharply written, and full of on-the-bullseye brand messaging. It acts as a virtual ‘shop window’ in the…

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Google Shopping Goes Entirely Pay Per Click On June 11th

Google Shopping will become an entirely commercial model from June 11 this year, according to the Inside AdWords blog. The transition to a PPC model began in February, when product listing ads were introduced to Google Shopping. Product listing ads feature large product images, and are triggered from a product feed in Google Merchant Centre. […]

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Google Product Listing Ads launch in Shopping today

Google Shopping changes today (Feb 13): with the introduction of paid-for product listing ads as the standard result format. The changes mean online businesses who advertise products in Shopping now need to pay when searchers click on their items. For ten years, Google Shopping has been a free service for businesses – with Google Merchant […]

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UK Google Shopping changes just one day away

Google Shopping changes in the UK will be introduced tomorrow (Feb 13). The switch will see new product listing ads and paid-for results in Shopping searches. For ten years, Google Shopping (formerly known as Froogle or Product search), provided lots of free traffic for online businesses. But that’s about to end. From tomorrow, free listings […]

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Google buys product listing ads partner Channel Intelligence to boost Shopping

Google is set to extend its Shopping search service after acquiring ecommerce solutions firm Channel Intelligence for $125m. Google has worked closely with Channel Intelligence for several years: CI helped Google create its product listing ads and return on advertising spend products (ROAS). CI announced the buy-out on its website. The statement said: “For over […]

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Product Listing Ads: Five tips for your Google Shopping list

Product listing ads will become the norm in UK Google Shopping searches from February. Much like in the US, Google is scrapping free listings in Shopping, and introducing a new pay per click model. Retailers who currently get free traffic from Google Shopping need to prepare for the change now – or risk losing out […]

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Product Listing Ads in Google Shopping: PPC paying off for retailers

Product listing ads drove 28% of Google’s non-brand paid search clicks in Q4 according to a new report from RKG. Product listing ads are a relatively new way for PPC advertisers to sell products online via Google. Whereas traditional Google advertising involves AdWords, text ads, keywords and creatives, product listing ads use a large product […]

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