Tag Archives: PPC ads

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The BidCops Are Here: It’s Time To Get Tough On AdWords Quality Score

Since launching our free PPC tool BidCops in December 2012, we’ve uncovered some valuable insights from its aggregated data. ClickThrough copywriter Jack Adams explains how BidCops has highlighted the importance of Quality Score, and why this variable can’t be ignored by PPC managers. It’s been little over three months since we launched BidCops, Europe’s first…

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Mistakes commonly made during PPC marketing campaigns

There are a number of mistakes commonly made in PPC marketing campaigns; despite being easily avoidable, these mistakes continue to be made on a regular basis, according to Elise Gabbert, writing for Business 2 Community. She states that these avoidable mistakes can have a damaging effect on campaigns – affecting CTR (click-through rates) Quality Score […]

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Comparison Ads Now Part Of New Google Advisor

With Comparison Ads, Google provided a way for advertisers, to create more relevant and targeted offers for users searching on Google.com. Now, a new service has launched, called  Google Advisor, a new user-friendly interface for comparison offers, including AdWords Comparison Ads. Google Advisor is a consumer destination site that helps to guide users through various […]

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