Tag Archives: PPC

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Digital Marketing – What Not To Do

On paper, social media marketing and other online marketing campaigns seem like a cost-effective way to reach a huge audience. If your campaign goes well, then it’s a great investment. However, a poorly thought-out campaign can quickly turn into a PR disaster. In this post, we look at some recent digital marketing campaigns that went…

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PPC Jargon: The Next Step

Having previously given readers a basic grounding into the complex world of PPC acronyms and strange paid search expressions, ClickThrough copywriter Martin Boonham now imparts a run-down on PPC terms to take things to… [cue foreboding synth stabs] The Next Step. PPC jargon and terminology can be ridiculously complex to newcomers. So if you’re still…

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Could Facebook’s New Lookalike Targeting Be Worth a Look?

New marketing options from the main digital marketing services like Facebook, Google and LinkedIn are all too frequent. Often they are simply “tweaks” to an existing service, but the method of targeting and payment remains similar. However, I was struck by Facebook’s recent announcement of Lookalike audience targeting. If you missed the original announcement I…

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How PPC Management Tools Help You Understand Online Customers

Although utilised by many PPC account managers, the use of last-click attribution is slightly short-sighted. With it the ads that play a role during the early stages of a shopper’s journey are overlooked. Here, ClickThrough copywriter Jack Adams looks at how PPC management tools can help account managers understand the online shopping journey and their…

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Basic PPC Jargon – Know Your AdWords From Your Ad Groups

The world of PPC is quite guilty of using acronyms and strange expressions that are bound to confound newcomers to the field. But behind this jargonistic jumble are relatively simple concepts, which are quite easy to understand when explained through straightforward language. Here, ClickThrough copywriter Martin Boonham gives a run-down of some of the more…

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Product Listing Ads In Google Shopping Help Boost PPC Advertising For UK Retailers

A month ago today, Google began commercialising Google Shopping searches in the UK. ClickThrough has been managing Google Merchant Centre accounts for several high-profile businesses since then. As a result, our PPC experts have helped to boost ROI (return on investment) by 54%and cut click costs by 28%. Here, online copywriter Jack Adams examines the…

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The BidCops Are Here: It’s Time To Get Tough On AdWords Quality Score

Since launching our free PPC tool BidCops in December 2012, we’ve uncovered some valuable insights from its aggregated data. ClickThrough copywriter Jack Adams explains how BidCops has highlighted the importance of Quality Score, and why this variable can’t be ignored by PPC managers. It’s been little over three months since we launched BidCops, Europe’s first…

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