Tag Archives: Press Releases

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Poor Quality Content – A No-Go Post-Google Panda

When the Google Panda update hit, it was referred to by analysts as “one of the most significant Google updates in recent years”. The update made many old SEO practices much less effective, and changed the way that webmasters thought about content marketing. For owners of high-quality sites, the update was a boon, but for…

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Even Google combines online and offline marketing

Offline marketing still has its place, although many agencies seem to forget its existence and focus almost entirely on the online space. Many companies also continue to keep separate teams for online and offline marketing, and this can lead to unco-ordinated marketing campaigns and strategies. Understanding the value of offline marketing is essential and tying…

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Consumers gain a new weapon to bring corporates to task

There are far too many examples of brands and companies attempting to hide information from consumers and being caught out. The reality is that honesty in business, as in all other aspects of life, is essential. Especially in these days of the Internet where it is surprisingly easy for the diligent, upset or just plain…

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