Tag Archives: product listing ads

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New Google AdWords Editor Includes Support for Shopping Campaigns

Google has released a new version of its AdWords Editor application, featuring support for Shopping Campaigns. Shopping Campaigns were introduced back in February alongside standard PLA campaigns – and it was announced in April that Shopping Campaigns would replace PLA campaigns entirely sometime in late August. The new AdWords Editor is likely to be welcomed […]

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Bing Launches Product Ads In The US

Bing has announced the launch of Product Ads in the US. The product was initially trialled in July last year (2013), and allows advertisers to display ads in Bing and Yahoo!’s SERPs (search engine results pages) for commerce related searches. The Product Ads feature similar types of information featured in Google’s Product Listing Ads (PLAs) […]

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Google Product Listing Ads and the New Local Shopping

As online shopping continues to trump high-street stores, Google recently announced that it’s trialling local Product Listing Ads in Google Shopping. This got paid search manager Alison Booth thinking – is this more evidence of Google throwing scraps to local shops, or is the search giant sending out an altogether different message? In the battle…

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Google Shopping Goes Entirely Pay Per Click On June 11th

Google Shopping will become an entirely commercial model from June 11 this year, according to the Inside AdWords blog. The transition to a PPC model began in February, when product listing ads were introduced to Google Shopping. Product listing ads feature large product images, and are triggered from a product feed in Google Merchant Centre. […]

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Product Listing Ads In Google Shopping Help Boost PPC Advertising For UK Retailers

A month ago today, Google began commercialising Google Shopping searches in the UK. ClickThrough has been managing Google Merchant Centre accounts for several high-profile businesses since then. As a result, our PPC experts have helped to boost ROI (return on investment) by 54%and cut click costs by 28%. Here, online copywriter Jack Adams examines the…

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Google Shopping Express e-Commerce Service To Go Head-to-Head With Amazon Prime?

Google loves a challenge. And it’s all set to diversify once again, this time by developing an Amazon Prime rival – Shopping Express. Here, copywriter Jack Adams examines whether the launch of Shopping Express could mark the start of a major push into e-Commerce for the search engine giant. During the past few weeks, gadget…

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Google Product Listing Ads launch in Shopping today

Google Shopping changes today (Feb 13): with the introduction of paid-for product listing ads as the standard result format. The changes mean online businesses who advertise products in Shopping now need to pay when searchers click on their items. For ten years, Google Shopping has been a free service for businesses – with Google Merchant […]

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UK Google Shopping changes just one day away

Google Shopping changes in the UK will be introduced tomorrow (Feb 13). The switch will see new product listing ads and paid-for results in Shopping searches. For ten years, Google Shopping (formerly known as Froogle or Product search), provided lots of free traffic for online businesses. But that’s about to end. From tomorrow, free listings […]

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