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One has to ask what Google is doing when sites such as this show up in the top 10:
Pirate Trike Hire – 08:47
Index of /. [ICO], Name · Last modified · Size · Description. Apache Server at www.piratetrikehire.co.uk Port 80.
www.piratetrikehire.co.uk/ – Cached –
Anyone who has surfed the Net will recognise this as a standard holding page for an unconfigured website. However, it seems Google does not view it as such, and deems fit to put in the top 10 for “rent trike uk”.
Standard server results such as this indicate a non-updated, unvisited, uncared for website. Surely they should automatically be excluded from the SERPS?
If any SEO company even vaguely offers to get your site in a) a top 10 ranking or b) achieve results fast, close your cheque book and run out of the door.
SEO is not a quick and easy process. Let’s define SEO here though, as what we really mean is “internet marketing”, not just optimising a website for a handful of keywords.
We mean bringing people to your website who are your target audience, who will be interested in what you sell/say, and who will react positively to your calls to action – they will pick up the phone, email you, subscribe to your blog or newsletter, they will buy the product.
Just as with any aspect of your business, building a reputation, becoming known, being found – it all takes time. Do not expect instant results, and don’t pay anyone who offers them.
