PPC Jargon: The Next Step

Having previously given readers a basic grounding into the complex world of PPC acronyms and strange paid search expressions, ClickThrough copywriter Martin Boonham now imparts a run-down on PPC terms to take things to… [cue foreboding synth stabs] The Next Step. PPC jargon and terminology can be ridiculously complex to newcomers. So if you’re still…