Tag Archives: SEO

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The what, why and how of a search gap analysis

A search demand gap analysis is an essential part of a search engine marketing audit to check how well your search engine optimisation and/or pay-per-click marketing is working for your company. It will show you the commercial opportunity available from search engine marketing and compare your current performance against this opportunity, so showing sales growth…

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The Power of Online Competitions

Image via Wikipedia We all know people need motivating (or ‘bribing’!) to take action, and there are numerous examples of this ‘motivation’ online competitions, freebies, giveaways, 1 today only deals etc. Let’s talk briefly about competitions. There are many reasons to run a competition: for instance to attract people to your products or your website,…

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SEO question generator tool

We all know that people like to use the search engines to get answers to questions, but when promoting our sites, creating content and so on, how do we know what questions they might be asking in their search queries? Well, look no further than the extremely useful Wordtracker question generator tool Let’s try some…

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