Tag Archives: SEO ranking factors

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What's Changed in Google's Definition of 'Doorway Pages'?

Yesterday, Google announced a new algorithm to tackle ‘doorway pages’. And at the same time, it updated its definition of what constitutes a doorway page. For those who haven’t heard the news, here’s the quick version: Doorway pages are created solely to widen a brands search visibility, without adding value to the user. Google wants […]

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SEO: Mobile User Experience to Impact Google Rankings?

Google may be taking mobile user experience into account when calculating rankings for pages, posits Barry Schwartz at Search Engine Land. As confirmed back in May, Google’s spiders can now “see what users see” when crawling a page, rather than just its underlying code. And according to Schwartz, Google’s Gary Illyes at Search Marketing Expo […]

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SEO: Google Now Favours Websites With HTTPS Encryption

Google now uses HTTPS encryption a ranking signal, as confirmed in a Webmaster Central blog post yesterday. HTTPS (Hypertext Transfer Protocol Secure) is an extra-secure communications protocol, created by layering the Transport Layer Security (TLS) cryptographic protocol over the standard HTTP protocol used by the majority of websites. Google is keen for sites to transition […]

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SEO periodic table developed

Search engine optimization is one of the most important marketing activities available to companies.  To help clear away some of the mystery and fear for those new to SEO, there has been a periodic table developed on the subject. ‘The Periodic Table of SEO Ranking Factors’  is designed to explain why SEO is a helpful […]

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