Tag Archives: SEO

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A Year in Digital Marketing: 2014’s Biggest Social, PPC and SEO News Stories [INFOGRAPHIC]

So much has happened in digital marketing since this time last year. And we expect this year to be no different! So now’s the time to make sure you’re up to speed with the biggest PPC and SEO news stories of the last 12 months. How? We’ve created an interactive infographic with all the OMG…

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SEO Weekly Roundup: More Evidence of a New Ranking Signal in Google?

ClickThrough’s resident SEO newshound Tom Williams is back again with the biggest stories from the last few days… More Evidence That Mobile UX May Soon Be a Ranking Factor: Enter Mobile Usability Reports The SEO-sphere has been busy with rumours that mobile user experience may soon be a Google ranking factor. Last week, another piece…

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SEO Weekly Roundup: Pirates, Robots and Mobile Search

Another week, another raft of developments in search engine optimisation. Here are five big stories that have gotten us thinking over the last seven days. Pirate Sites Sink as Google Rolls Out New Version of its Anti-Piracy Algorithm After criticism of its anti-piracy efforts from the likes of James Murdoch, Google announced on Friday, October…

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Don’t Stop Me Now! There is a Future in Guest Blogging

Has Matt Cutts put the boot into guest blogging? Dr Dave Chaffey doesn’t think so. It’s still a powerful digital marketing technique, he says – but if you’re churning out low-quality content to irrelevant blogs, it’s time to sharpen up your quality standards. The rising popularity of content marketing received a setback in January with…

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SEO Shocker As Study Reveals Ten Blue Organic Results In SERPs Alive And Well

Ranking on page one has always been the Holy Grail when it comes to SEO. However, with Google constantly experimenting with the layout of its search results, some have suggested we’ll soon be seeing far fewer than ten organic results in SERPs.  Here ClickThrough online copywriter, Martin Boonham, discusses a new study which seems to…

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Search Done Differently – Three Alternatives To Google Search

Whilst Google sees its share of the search engine market continually increase, a number of smaller search engines are taking an unorthodox approach to search. Here, copywriter Jack Adams takes a look at how young upstarts Blippex, Blekko and DuckDuckGo go about delivering results. Where do you go to find information on the Internet? Lycos?…

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