Tag Archives: Social Media

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#Hijacked! Why hashtag-led online PR campaigns on Twitter are a dangerous game

In the face of yet another social media marketing hashtag gaffe on Twitter, this time by a leading fast food restaurant, ClickThrough Marketing online copywriter Martin Boonham can’t help but smile slyly. Here, Martin warns that social media marketing could make you look a right twit… Twitter followers of a certain fast food chain were…

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Graph Search, user apathy and digital marketing

Last week, Facebook announced its new Graph Search feature. But is it offering anything ‘new’? ClickThrough Marketing online copywriter, Martin Boonham, considers how users could benefit from the new search engine, and how it will impact digital marketing strategies. A little over a week ago today, Facebook officially announced its new search engine, Graph Search,…

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Mobile and social behind websites in terms of Internet marketing spend

If you’re feeling like a wallflower at the social media party, and a little reluctant to jump head first into the mobile pool, you may not be alone. 100 retail heads were questioned as part of a recent survey by Econsultancy, which uncovered information about their digital strategies for the next year. Though the growth…

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Twitter offers ad targeting via personal interest categories

Twitter’s functionality for advertisers has been enhanced – making the social media network a more plausible destination for Internet marketing activity. The microblogging site has added a new targeted campaign system that allows marketers to specify individual user interests across over 350 different categories. Paid-for and promoted tweets and accounts will no longer need to…

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Significant growth for Instagram and Pinterest

While Facebook and Twitter remain the two most powerful social media marketing networks, it would seem that more and more people are taking heed of their fledgling contemporaries. The latest stats from Experian show that both Pinterest and Instagram have expanded in their own niche areas of the market, differentiating themselves by offering something that…

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Internet marketing tips: Have You Got a Gravatar?

There are numerous ways to identify yourself online, either through your website or via social media pages. However, once you go outside of your own domains to interact with blog or forum comments, you are essentially anonymous; unless you employ the use of a Gravatar. The term Gravatar is a partial acronym for the phrase…

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Posterous acquired by Twitter

The blogging and social sharing platform Posterous has been acquired by Twitter. This is another indication of the joining of dots between social media platforms, bringing more functionality to users and, in this instance, offering Twitter an additional strength by providing easy access to a mechanism for sharing photos, long form writing and more, which…

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