Tag Archives: Statistics & Trends

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Google Introduce Think Insights

Google have announced the launch of Think Insights website, a site where Google’s knowledge and insights into internet marketing trends will be updated. From papers to case studies to videos, Think Insights’ content will represent the ongoing work Google are embarking on to better understand and improve how web users are embracing new media platforms […]

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ASA Reduces The Amount Of Complaints

The Advertising Standards Authority (ASA) have reported a fall in complaints for ad campaigns compared to this time last year according to brandrepublic.com. It has found that the decrease amounted to around 13 per cent over the past year with the number of advertising campaigns by marketing agencies also falling by 6 per cent. According the the […]

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82 Per Cent of Smartphone Users Notice Mobile Ads

Recent survey statistics released have shown that 82 per cent of smartphone users notice online advertising campaigns via their handsets, showing the effectiveness of the relationship between internet marketing campaigns and mobile phones. The survey entitled The Mobile Movement: Understanding Smartphone Users, was conducted by Google and Ipsos OTX, an independent market research firm which […]

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