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Continuing with our look at Twitter for those who are new to it all…..
Qwitter – if you want to know who has unfollowed you, and what the post was that you wrote just before they decided to depart, Qwitter only requires that you enter the Twitter name plus an email address and it will email you when you are unfollowed. There are additional uses for this too beyond tracking your own user stats, like tracking those of your competitors!
As a market research tool, this can be very useful to see which posts turn people on and which turn people off. Find someone with authority in your subject area and follow their unfollowers movements. You can obviously only make an educated guess at why anyone chooses to unfollow, but you may well see some trends that could help direct your social media marketing strategy.
Twitterfeed allows you to automate the posting of tweets from your blog (or any RSS feed) straight to your Twitter account. If there is an RSS feed on a website that you know will be of interest to your followers, you can add that RSS feed directly to your twitterfeed account too eg from the BBC site or similar. This means you can put constantly updated quality content straight into Twitter without lifting a finger. Very useful!
TweetLater does more than the name suggests. Firstly, you can use it to automate your welcome DM (Direct Message) to new followers, and change the messages you send out so they rotate between different messages, and you can manage your own DMs and DM spam. Then you can automatically follow and unfollow those who un/follow you. You can schedule tweets to be sent out at certain times, as well as monitor keywords and phrases and receive alerts on activity with those keywords. All in all, there is a lot to this tool, and how you use it to maximum benefit is down to how much time you spent configuring it.
Go play!
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If you are using Twitter, then you should also be using Tweetlater, which allows you to automate many of the processes which you need to do to make the most of Twitter eg send a welcome message, auto-tweet, auto-follow, auto-unfollow and so on.
Even if you are not using Twitter and tweetlater, a quick look around the tweetlater site reveals an interesting idea for banner ads and raising revenue from your website.
At the top of every page, above the fold, is a featured user banner. This reaches a large audience, both through the website and inclusion in 30k emails that are sent out. In order to feature here for 24 hours, all you need do is bid in the auction.
This is an interesting idea to deal with unsold inventory, raise money, and also promote your website as anyone who wins an auction will also mention your site in blogs, tweets etc. Particularly if they see an increase in followers from being featured.
Setting up persistent auctions such as this is not difficult, and could prove to be a valuable revenue generator for any site with a reasonable number of page views.
From an SEO / Web PR angle, purchasing a banner in such a way and on such a site will gain you a useful backlink, even if only temporary, whilst also getting your name and details out through email marketing to a large number of potential followers, customers etc. And very affordable, looking at the prices of previous successful auctions.
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