Tag Archives: update

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Black is the new green: Is Google News a less colourful place to be in 2013?

Google has updated the way it displays results in Google News. Results from searches in Google News no longer return with the site name in eye-catching emerald text. Google used to show the site name in green under the classic blue URL link. But now, attention-grabbing green has been replaced by a dull black tone…

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Even an “Internet marketing” search returns rubbish results now

By Ali Harris, content manager, ClickThrough Marketing I just did a search for “Internet marketing”, out of interest, mainly, and I was bit surprised by Google’s first page of results. The Internet marketing industry is currently feeling the harsh end of Google’s brickbat – with the Penguin update playing havoc with rankings as the engine […]

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Google Minus – Is Penguin algorithm update a negative SEO boon?

The Google Penguin update, launched last month, punishes sites participating in dodgy paid link schemes by removing them from the search results. Now, post-Penguin, the Internet marketing industry is debating whether the algorithm change has become a charter for negative SEO. Negative SEO is essentially search sabotage: giving competitors a Google Minus, if you will. […]

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Google will punish “over-optimised” sites

Search engine giant Google is set to change the game for search engine optimisation once again: by penalising sites that are too obviously optimised. Recent changes to Google’s algorithm have attempted to weed out sites which feature poor content, poor information and poor quality, but rank well because of their SEO measures. Now, the engine […]

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Quick fixes for low quality pages post-Panda

Whilst the noise about the Google Panda update (previously called the Farmer update) is beginning to die down, there will still be many websites who should consider the value and quality of all their content and how this may reduce their chances of good listing in the SERPs. The obvious contenders may not be those…

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