Tag Archives: web content

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The Differences Between Good Web Content and Great Web Content

Having a website with great content can do much more than improve its ranking within search engines. The presence of well-written content can help a business to increase its reputation as a trusted authority, encouraging people to convert. Here, we take a look at the elements that make a great piece of content, and the…

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Poor Quality Content – A No-Go Post-Google Panda

When the Google Panda update hit, it was referred to by analysts as “one of the most significant Google updates in recent years”. The update made many old SEO practices much less effective, and changed the way that webmasters thought about content marketing. For owners of high-quality sites, the update was a boon, but for…

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Five Ways To Make Great Web Content

Writing good copy and writing good copy for the web are somewhat different disciplines. Done well, web content entertains, engages and informs – encouraging social shares, driving leads and sales, and building trust in a site. In this post, we put forward a number of tips, tricks and techniques that copywriters can use to keep…

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How Google Authorship could help make your web content more attractive

Google’s Eric Schmidt has hinted that the search behemoth could give higher rankings to content when it’s linked to verified Google+ profiles –via Google Authorship. Here, ClickThrough online copywriter Jack Adams looks at how Authorship could make your web content more attractive to searchers. Have you recently created an informative blog post? One that’s loved…

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The importance of quality web content in 2013

Quality web content has been somewhat overlooked in the past. However, after Google’s Panda and Penguin updates, it’s more important than ever. With these algorithmic overhauls, the search engine is much more adept at spotting poor-quality, spammy, or duplicate content – and is all too ready to dish out hefty penalties to pages that don’t…

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My top tips for writing a good company blog

It’s estimated that 95% of blogs are abandoned: left to rot, forgottten. These blog ghosts can haunt a company. Businesses which start a blog, but fail to update it, are advertising their lack of commitment to customers. It’s just not worth starting a blog, if you’re not able to see it through. Here, ClickThrough copywriter…

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My five top tips for sourcing content for news feeds

Like the rest of the ClickThrough Marketing content team, copywriter Jack Adams is a qualified journalist. He is a specialist on citizen journalism and blogging. Here, Jack shares five top tips for creating a useful industry news feed on your site. In traditional journalism, there’s always been debate about what makes a good news story….

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Meta titles, keyword density and green coats: getting to grips with SEO content

Writing web content is a markedly different discipline to creative writing or news reporting. The ClickThrough Marketing content team is staffed by three fully-qualified journalists: including our newest member, Martin Boonham, who has a Masters in Journalism, as well as the NCTJ qualification. Here, Martin shares his initial thoughts on SEO copywriting and his first…

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Five content marketing benefits of an industry news feed

An industry news feed helps keep your customers informed about the latest happenings in your sector. Importantly, it can be a great way to improve your on-site content, keyword association and traffic from Google News. Here, ClickThrough Marketing copywriter Jack Adams reviews five big content marketing benefits of an industry news feed. The old adage…

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