Tag Archives: website content

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A Quick Guide to Product Descriptions

Oliver Pyper, ClickThrough Marketing’s senior online copywriter, explains why brands should make quality product descriptions a priority. All too often, online retailers seem to apply pyramid-shaped hierarchy to website content. At the top sits the home page. It’s sharply written, and full of on-the-bullseye brand messaging. It acts as a virtual ‘shop window’ in the…

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