Tag Archives: white hat

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Even an “Internet marketing” search returns rubbish results now

By Ali Harris, content manager, ClickThrough Marketing I just did a search for “Internet marketing”, out of interest, mainly, and I was bit surprised by Google’s first page of results. The Internet marketing industry is currently feeling the harsh end of Google’s brickbat – with the Penguin update playing havoc with rankings as the engine […]

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Google Minus – Is Penguin algorithm update a negative SEO boon?

The Google Penguin update, launched last month, punishes sites participating in dodgy paid link schemes by removing them from the search results. Now, post-Penguin, the Internet marketing industry is debating whether the algorithm change has become a charter for negative SEO. Negative SEO is essentially search sabotage: giving competitors a Google Minus, if you will. […]

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Quality SEO recognised, spam gets boot in latest Google update

Internet marketing companies and search engine optimisation experts are poring over their websites today, after Google released its latest algorithm changes, designed to weed out “webspam” sites which manipulate search rankings. Google’s latest tweak will punish sites using dirty tactics to trick search spiders – such as keyword stuffing Most reputable SEO companies use “white […]

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