Tag Archives: yougov

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Amazon overtakes Google in YouGov’s BrandIndex

Search engine giant Google has been overtaken by Amazon in a ranking of Britain’s favourite brands. The ranking, compiled by YouGov, lists the top 20 brands from a pool of more than 800. Following a number of privacy scandals, Google – the focus of most SEO efforts – has been pushed into second place on […]

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“Social is not always the advertiser’s friend,” YouGov claim

A recent study has found that just under half of consumers dislike the idea of advertising featured on social networking sites that uses information from their profiles, according to an article published by Marketing Week. Conducted by YouGov, the study saw the participation of  1,275 online consumers from the United Kingdom. The findings displayed that […]

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