If you need Google AdWords help, call in the BidCops – Europe’s first free AdWords tool for PPC reporting.

In just 30 seconds, it produces detailed Google AdWords reports, clearly showing which keywords are driving PPC profits, and which are sapping your spend. This kind of in-depth reporting would usually take days to do – but because BidCops works in 30 seconds, you can spend your time improving AdWords conversions, instead of trawling through data.

BidCops looks at 12 important metrics that could help Google AdWords work harder. BidCops shows the amount spent on non-converting keywords, the keywords which are driving conversions, quality score per keyword, and average keyword position. What’s more, each metric is accompanied by clear explanations and best-practice recommendations from our paid search experts.

BidCops is completely free, approved by the Google API team, and hosted on secure, encrypted servers.

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