The new EU Cookie Law came into force on May 26. Now, almost a month later, websites have had chance to digest the legislation and make the proper change to ensure visitors are aware of their site’s cookie policy.

ClickThrough Marketing has been asked by several clients about the best practice ways to adhere to the new EU Cookie Law. As a result, a new, free White Paper is available to download, to help business get their heads round the cookie law change.

The White Paper includes advice from the ICO – the UK body responsible for enforcing the new law – a breakdown of the changes in legislation between 2003 and 2011, and plenty of case study examples showing different ways that well-known websites have adapted to meet the requirements.

And if that’s not enough, it also includes a Cookie Audit Checklist, so webmasters can ensure their sites comply with the law.

Copies of the EU Cookie Law White Paper are absolutely free to download from ClickThrough Marketing – the search conversion experts.

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About the author:

Alistair Harris is ClickThrough’s head of content. A double-award-winning senior journalist, Ali holds both the NCTJ and NCE qualifications and has more than ten years of experience in traditional press and PR. He has worked in digital marketing and SEO for the past three years and is passionate, enthusiastic and committed to quality.