A marketing company has announced three search marketing titles available as downloadable PDFs to help web users optimise their sites.
The guides, available at smallbusinessmavericks.com, aim to provide small and medium-sized businesses (SMEs) with the tools to properly set up effective marketing campaigns and look at various aspects of online advertising.
Small Business Blogging Essentials: How to Use Your Blog as a Marketing Tool advises how rankings can be increased by using blogs and gives "DIY techniques that can be implemented right away".
PPC Basics: How Pay-Per-Click Advertising Can Put Your Business Into Overdrive offers advice based on keyword research and affordable marketing options.
How to Market Yourself Through Articles, Without all the Fluff gives tips on how to get started with tasks like Article Marketing and the adding of relevant links to a site.
Rand Fishkin, chief executive of search engine optimisation (SEO) company SEOmoz, stated in a recent blog that over a decade of search marketing education has done little to give web users the ability to properly engage in a marketing campaign.