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On Its Tenth Birthday – 10 Reasons Why Facebook And Digital Marketers Will Always Try To Cosy Up Together

Facebook has turned ten years old this week. Here ClickThrough copywriter, Martin Boonham, looks at ten ways in which the platform has developed into a great digital marketing platform with plenty of good stuff to offer over the years – even it does include the occasional cat Meme.  Facebook has turned ten. Happy birthday and…

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Google AdWords Tool Keyword Planner Launched

Google has launched a new AdWords tool called Keyword Planner according to the Internet giant’s company blogpost. Designed to amalgamate its Keyword Tool and Traffic Estimator, the new offering is part of search engine firm’s push to make the campaign building process simpler. On the AdWords blog, AdWords product manager, Deepti Bhatnager, wrote: “Behind every [...]

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What to do when your customers have it in for you

There have been so many tales of businesses getting the social marketing angle wrong – posting poorly thought out updates and tweets, in particular, and it often leaves a rather sour taste in the mouth for customers and can damage a company’s online reputation. But what do you do when your customers band together to…

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Firefox and Twitter get into bed together

Firefox 8, which is now available for download, includes a Twitter search tool built into the browser inside a drop down menu for search. This may seem a minor upgrade in a new browser version which also isn’t a major upgrade, but for Twitter users the search facilities within Twitter have long been a subject…

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Automate your social media

None of us can possibly keep up to date with the ever-growing number of social media contacts we need to engage with, without using tools to automate some of the processes and managing our time carefully. One of those tools which has become increasingly useful for those with busy schedules is Buffer – the application…

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Social Signals, Twitter and Online Business Success – Part 4

Tools The first tools you should use are those which are available on Twitter to personalise or brand your Twitter profile – logo, bio, website link, background etc. When people look at your profile and timeline, they should be able to learn all about your brand, business, products, USP etc from that profile. There are…

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