Google has launched a new AdWords tool called Keyword Planner according to the Internet giant’s company blogpost. Designed to amalgamate its Keyword Tool and Traffic Estimator, the new offering is part of search engine firm’s push to make the campaign building process simpler. On the AdWords blog, AdWords product manager, Deepti Bhatnager, wrote: “Behind every [...]
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For those managing Pay Per Click campaigns, it can sometimes be difficult to work out how to reduce the cost per outcome eg click, lead, sale etc. There are some nifty tricks that you can use to help bring down your PPC spend to make this form of internet advertising more cost effective for your…
There are far too many examples of brands and companies attempting to hide information from consumers and being caught out. The reality is that honesty in business, as in all other aspects of life, is essential. Especially in these days of the Internet where it is surprisingly easy for the diligent, upset or just plain…
For 5 years, Twitter has somehow escaped the notice of the younger generation, with many quite happy to reside on Bebo, MySpace, and then Facebook. However, one has to wonder whether the decline of the latter of these three social networks may begin when the teens grow bored, and move on to pastures new, as…
There have been so many tales of businesses getting the social marketing angle wrong – posting poorly thought out updates and tweets, in particular, and it often leaves a rather sour taste in the mouth for customers and can damage a company’s online reputation. But what do you do when your customers band together to…
Firefox 8, which is now available for download, includes a Twitter search tool built into the browser inside a drop down menu for search. This may seem a minor upgrade in a new browser version which also isn’t a major upgrade, but for Twitter users the search facilities within Twitter have long been a subject…
None of us can possibly keep up to date with the ever-growing number of social media contacts we need to engage with, without using tools to automate some of the processes and managing our time carefully. One of those tools which has become increasingly useful for those with busy schedules is Buffer – the application…
Tools The first tools you should use are those which are available on Twitter to personalise or brand your Twitter profile – logo, bio, website link, background etc. When people look at your profile and timeline, they should be able to learn all about your brand, business, products, USP etc from that profile. There are…
The use of social media sites such as Facebook is gaining acceptance among UK firms, both as an internet marketing services strategy and an internal networking tool. According to Spencer Parker, group product manager at Websense, many companies are beginning to appreciate the role that social sites can play in boosting a company's profile and…