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Read about our latest thoughts, news, opinions and ideas.
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Could Twitter be sold to another online marketing services provider?

Google, Microsoft and Facebook are all interested in adding Twitter to their internet marketing services, according to reports, which has led one commentator to speculate as to the site's possible asking price. Search Engine Land's Greg Sterling noted an article in the Wall Street Journal that claimed the technology companies were in "low-level" talks to…

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Mobile and social internet marketing services ‘should be integrated’

When many online marketing services providers may have separate budgets planned out for mobile and social activities this year, the overlapping nature of the mediums means it is highly likely the two will be closely connected. Search Engine Land's Bryson Meunier noted that, if an individual is viewing a social media site such as Twitter…

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Factors that affect Facebook pay per click returns revealed

Advertisers looking to invest in online marketing services on Facebook may be interested in a new report that has identified some possible areas to target on the platform. Reporting on a study by Webtrends, Search Engine Land's Pamela Parker observed that some of the best clickthrough rates were achieved by employing "friend-of-fan" strategies. She noted…

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Google’s online marketing services offer workaround to Egypt Tweeters

Internet marketing services providers with interests in social media may be interested in news that Google has developed a workaround in order to allow users in Egypt to continue Tweeting through the country's internet blackout. The government in the nation ordered all online services to be suspended last week after many people used networks such…

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Twitter’s internet marketing services to hit $150m this year

Ad revenues for online marketing services on Twitter could reach the $150 million (£94.86 million) this year, it has been claimed. Research carried out by eMarketer showed that this could increase again in 2012 to around $250 million. However, this growth depends on the service significantly expanding its user base, as currently only eight per…

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Could use of online marketing services make people “less human”?

Internet marketing services providers looking to expand their social media activities may be interested in the view of one expert, who has stated that overuse of the medium is making people "less human". In her new book Alone Together, Professor Sherry Turkle of the Massachusetts Institute of Technology described sites such as Facebook and Twitter…

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Firms ‘losing fear’ of social online marketing services

More companies may be looking to social media for their internet marketing services as businesses come to terms with the capabilities of the technology, it has been claimed. According to Econsultancy's 2011 Customer Engagement Report, greater adoption of social channels for product development and customer service means organisations are "losing their fear" about the area….

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OFT to investigate Twitter celebrity online marketing services

The Office of Fair Trading (OFT) is to launch an investigation into the practice of celebrities endorsing companies via Twitter following claims they are misleading consumers. According to the watchdog, companies that use the practice as part of their internet marketing services are failing to clearly state that the endorsement is part of a paid-for…

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