Your website is a living entity. This means that, while it may have gone live and looks fabulous, it is never finished.
Your business is always changing and technology is constantly evolving. Therefore, if your website is going to remain relevant, it must change with the times. We can work with you to tailor a monthly website support package to both maintain your new or existing website and help drive it forward.
Our Website Support And Maintenance Services
We offer a range of website support services, and can tailor a monthly package to suit your individual requirements. Our services include:
- Emergency support
- Performance optimisation
- Evolutionary design
- Ongoing development
- Marketing strategy
Emergency Support – Websites shouldn’t break, but their temperamental nature means they often do. It could be a broken image or link, broken functionality, or it could be as serious as a full-scale hack attack. However serious the problem, we are here to help.
Performance Optimisation – Websites have always struggled with loading speed. This is because of our desire as consumers to enjoy full and rich experiences on our websites through images and videos. As screens get bigger, download speeds get longer and website file sizes increase. However, Google now uses loading speed as a ranking factor, with anything taking longer than 2 seconds being prone to a penalty. In practice, this is very difficult to achieve, but it can be done. Our dedicated team will work with you to find the best compromise of user experience and performance for your website.
Evolutionary Design – We at ClickThrough believe in evolutionary design. Changes, little and often, allow your website to move with the times, both in terms of design trends and business imperative. With our monthly package, we can work with your marketing team to achieve ongoing campaigns, on time.
Ongoing development – Just like design, there is always a need to add new features. This may be as simple as the installation of new tracking codes, or part of a much larger web development project, such as adding e-commerce functionality. Our monthly website maintenance and support services include ongoing web development, to keep your website constantly fresh. Where more time is needed, or a larger project is to be undertaken, we will discuss with you the best way to achieve your goals.
Marketing strategy – As an integrated digital marketing agency, we are well poised to assist your marketing teams in other channels to build upon the website. In addition to our web development expertise, we can provide integrated services in search engine optimisation, paid search, conversion optimisation and content marketing. You can rely on us to provide a strategic approach built on industry best practice to create a tactical approach to all your digital marketing requirements.
Security – We take security very seriously. The current climate is rife with amateur and professional hackers, and websites big and small can be vulnerable to attack. We work closely with our hosting partners – WP Engine for WordPress and Nimbus for other applications – to lock down and secure our websites. We are proactive as well as reactive. Our core CMS installation always includes the best security plugins, which we configure carefully, while all code is in Git. Our website support professionals will also work with you to set up an appropriate back-up plan. As part of our monthly package, we will continually update core plugins, making sure that all changes are tested on your staging server first.
Website Maintenance Training Service
In addition to offering technical support, we can also provide you with training to empower you to manage your own website maintenance. Our experienced team of web development professionals is headed by Alan Rowe, director of web development and an experienced industry trainer. Prior to joining ClickThrough Marketing, Alan spent five years working at Birmingham University where he taught database-driven web solutions.
Alan and the team understand the importance of you feeling comfortable to take responsibility for your own website. Where possible during a build, we configure the CMS to facilitate easy content management. Further training can be provided, either at our offices in Lichfield or at your own premises.
Our training support can be as structured or unstructured as you require, and we can tailor our services to your budget and technical requirements. This can be as simple as a ‘How to’ email backed up by a telephone call, a longer, screen sharing remote session, or even a structured training course with documentation at our offices in Lichfield.
Find out how we can make managing your website hassle-free. Contact us today to learn more about our website support packages.